Q: If you’ve got a bunch of content to upload to your site, should you upload it one piece at a time or put it all up at once?
A: I received this question recently from a very active client. I told them to go ahead and upload everything, but I might not give the same advice to every site owner.
Here’s the thing: Google certainly doesn’t want to penalize you for uploading a bunch of great content. Your articles aren’t doing you any good while they’re tucked away in a folder on your desktop. You should certainly get them out as quickly as possible.
However, there’s an exception, and it’s an important one. If you don’t typically add new content — if your site is pretty much static other than the occasional update — you may benefit slightly from uploading a piece at a time. Fresh content is usually a good thing, and a site that keeps making good content will generally do better than a static site.
Therefore, if you don’t think you can afford a content creation service (cough, cough) and you don’t have the time or skills to write new content on your own, you may benefit from slowly working through that big backlog.
On the other hand, if you’re already creating fresh content on a weekly basis, go ahead and put all of that stuff up there. Just make sure that it’s all ready for prime time. With each piece of content, you should:
So, to reiterate: there’s certainly no penalty for putting a bunch of stuff up at once. However, regardless of your release strategy, make sure that your content is properly optimized.