SEO still matters — maybe more than ever. Search engine results continue to deliver clicks, and strong rankings help your content show up in AI overviews and answer engine responses.
The search ecosystem is always changing, so it’s hard to keep up. The experts at Relay Online Marketing can help. We offer experience-backed search strategies that go beyond impressions, focusing on what matters to your business: clicks, qualified leads, and conversions.
Ready to get the most out of your website? Contact us today for a free consultation.
What to Expect From Relay Online Marketing SEO Services
We specialize in B2B digital marketing, and that’s reflected in our approach to SEO. We deliver content that’s clear, concise, authoritative, and focused on bottom-line signals like ROI. Partner with Relay to boost online visibility with:
- Decades of digital marketing experience.
- Proven B2B strategies.
- Insight into key verticals: Manufacturing, SaaS, digital accessibility, IT.
- Clear, simple, and competitive pricing.
- Hands-on, responsive service.
Local search visibility is exceedingly difficult to capture without a targeted strategy. Your digital presence depends on appearing where your local customers are looking.
Our local market analytics show that proximity and relevance drive commercial intent. We focus on optimizing your Google Business Profile and ensuring strict NAP consistency — name, address, and phone number — across all major local business directories. Our team manages business directory management and executes local link building campaigns to anchor your brand firmly in your target geography.
Whether you operate a storefront looking to increase foot traffic or you run a multi-location SEO campaign across Missouri, appearing in the local search pack is critical. We optimize your technical setup for Google Maps and Apple Maps so local buyers find you instantly.
For St. Louis organizations looking to dominate regional searches, partnering with an experienced St. Louis SEO Company streamlines the path to visibility. Relay Online Marketing works across diverse sectors, including commercial sectors, home service providers, and healthcare networks.
Different industries require distinct SEO techniques. Your search strategy should be tailored to your industry — not every business will benefit from multiple blogs per week.
For eCommerce SEO, product visibility relies on structural clarity. We work with your dev teams to implement schema markup to help ranking algorithms understand your inventory — and present products in advanced SERP features.
We have significant experience in Magento (Adobe Commerce) and Shopify, and through our partnerships, we’re able to help you diagnose and remediate SEO issues within all major eCommerce platforms.
Metrics need to be controllable, consistent, and impactful.
We report results using Google Analytics 4 and Google Search Console to track organic traffic, monitoring how user behavior converts into actual lead generation.
Our optimization process prioritizes technical health by addressing Core Web Vitals to keep your page speeds fast and your bounce rates low. Our approach keyword analysis targets intent rather than volume.
The result is a content strategy that positions your business ahead of competitors in organic results.
The traditional search engine marketing landscape hasn’t been upended by generative platforms — but what was important for SEO is now vital for visibility.
Modern optimization requires balancing standard Google search rankings with answer engine optimization (AEO). Google notes that AEO, GEO, and SEO are essentially the same thing (something that we’ve written about on our blog).
With that said, it’s smart to pay attention to trends and follow the established best practices. Basic AEO ensures your site is visible inside Google AI Mode and alternative AI search summaries.
High-quality content coupled with targeted link acquisition signals authority to both traditional spiders and modern LLM indexes.
When you focus on content quality, algorithm shifts are good news. Every improvement in search will prioritize high-quality websites with insightful text — which is exactly what you’ll provide to your readers.
Quick: What’s your favorite AI-written book?
The reason you don’t have one is that AI is bad at keeping users engaged. All of your SEO copy will be read by a real human at some point (assuming that it works).
The search landscape is saturated with generic, automated text. Filling pages with superficial text to satisfy search engine spiders actively damages your brand.
Our philosophy is simple: we write for human decision-makers first. High-quality content marketing focuses on original insights, proprietary data, and technical accuracy.
When you prioritize deep subject matter expertise, your site connects with real people while naturally satisfying search engine quality signals (for example, we wrote the phrase “search engine quality signals” into this section of the content without forcing it into place).
Most search results have a generative summary, and those generative summaries have changed user behavior. According to data tracked by the Pew Research Center, users are significantly less likely to click on traditional web links when an AI-generated summary resolves their query directly on the results page.
To maintain consistent website traffic, your content must address complex, multi-layered queries that AI can’t answer. We design blogs, case studies, and success stories that target deep commercial intent, compelling users to click through.
Your website becomes a resource — and if it’s a better resource than what AI can provide, people will find it and engage with the content.
If your SEO promises to deliver “1,000 high-quality links,” run.
Algorithmic updates continually discount superficial, low-quality link building services. To establish true authority, you need a different approach.
In most cases, we operate SEO strategies without any form of intentional link building; high-quality, unique content will naturally attract links from excellent sources.
However, we’ve operated successful content marketing strategies to help brands in certain niche industries establish authority.
The quality of your content doesn’t matter if your site is unusable. Search engines deprioritize websites that deliver poor user experiences.
Our team pairs content creation with technical oversight of key signals, leveraging tools like Google Analytics 4, Google Search Console, Screaming Frog, and SEMRush to monitor key metrics. When target buyers arrive at your site, their experience matches the quality of the content.
We’re going to admit something since you made it this far into this piece of content: We’re running an experiment to determine how these accordion menus impact search & GEO performance, and we’re using our own website because it would be unethical and risky to use a client’s. Check back in a few weeks, and we’ll write a blog with the results.
With that said, SEO in St. Louis doesn’t cost much if you work with a small, results-oriented agency. And here, we’re going to break one of the cardinal rules of marketing agencies: We’re going to tell you our rates without forcing you to talk to us.
Our rates begin at $90 an hour for technical analysis, with content packages quoted on a per-project basis. We’ve found that per-piece pricing makes budgeting easier for our long-term clients; case studies start around $300 each, with ongoing blog content priced much lower ($140 per blog is average).